Strategic brand management / (Record no. 92120)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02651nam a2200349Ia 4500 |
| 001 - CONTROL NUMBER | |
| control field | 356487 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | 0000000000 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20211104093629.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 180123s2018 enk b 001 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2018932381 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780198797807 (paperback) |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)on1048892201 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | 20297958 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | SITPL |
| Transcribing agency | SITPL |
| Description conventions | rda |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415.15 |
| Item number | .R722 2018 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Rosembaum-Elliott, Richard H., |
| 9 (RLIN) | 128429 |
| 245 #0 - TITLE STATEMENT | |
| Title | Strategic brand management / |
| Statement of responsibility, etc. | Richard Rosenbaum-Elliott, Larry Percy, & Simon Pervan. |
| 264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | Oxford, United Kingdom ;;New York, NY : |
| Name of producer, publisher, distributor, manufacturer | Oxford University Press, |
| Date of production, publication, distribution, manufacture, or copyright notice | c2018. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xi, 354 pages |
| Dimensions | 24 cm. |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media type term | unmediated |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier type term | volume |
| Source | rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | A brand is not merely a representation of a product: it is an emotional and symbolic perception we develop that influences our thoughts, feeling, and behavior. Strategic Brand Management is the only textbook to go beyond the standard branding models to fully explore this perception and consider brands as truly sociocultural phenomena. The book's innovative framework separates a brand's concept into its functional and emotional parts to give students a complete understanding of how brands operate and how they compete for consumer loyalty. Written by international experts in the field, the book draws on contemporary sociology, anthropology, and social theory, but the authors' wide experience of consulting and teaching ensure that these complex and exciting ideas are firmly grounded in managerial applications. Diverse and dynamic examples (from the pull of the latest Samsung phone to British associations with tea, from Diesel's social brand positioning to Nintendo's use of brand nostalgia) are accompanied by advertisements and images from the global campaigns to bring the concepts and theories to life. End-of-chapter case studies provide longer illustrations of branding application and challenge students to question company practices and apply the theories from the chapter. The definitions and ideas used in the study of branding are distilled into Key Concepts, listed at the start of chapters and revisited within chapters, which summarize the essential points. --Amazon.com. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Brand name products. |
| 9 (RLIN) | 11576 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Product management. |
| 9 (RLIN) | 21810 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Strategic planning. |
| 9 (RLIN) | 18445 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Percy, Larry, |
| 9 (RLIN) | 116676 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Pervan, Simon, |
| 9 (RLIN) | 128430 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | |
No items available.
