M : (Record no. 92564)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01377cam a2200349 i 4500 |
| 001 - CONTROL NUMBER | |
| control field | 447163 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | 0000000000 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240314152408.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 210827s2022 iaua b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781265056704 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | 22195612 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Language of cataloging | eng |
| Description conventions | rda |
| Transcribing agency | DLC |
| Modifying agency | DLC |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415 |
| Item number | .G869m 2023 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Edition number | 23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Grewal, Dhruv, |
| Relator term | author. |
| 9 (RLIN) | 90202 |
| 245 10 - TITLE STATEMENT | |
| Title | M : |
| Remainder of title | marketing / |
| Statement of responsibility, etc. | Dhruv Grewal, PhD, Babson College, Michael Levy, PhD, Babson College, University College. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Eighth edition. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | New York, NY : |
| Name of producer, publisher, distributor, manufacturer | McGrawHill, |
| Date of production, publication, distribution, manufacture, or copyright notice | c2023. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvi, 507 pages : |
| Other physical details | color illustrations ; |
| Dimensions | 28 cm. |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| Content type code | txt |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media type term | unmediated |
| Media type code | n |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier type term | volume |
| Carrier type code | nc |
| Source | rdacarrier |
| 365 ## - TRADE PRICE | |
| Price type code | PhP5,093.00 |
| 500 ## - GENERAL NOTE | |
| General note | Includes bibliographical references and indexes. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | "M: Marketing, 8e emphasize how marketing has evolved into its present-day, integral business function of creating value. It also focus on how firms maintain value and rely on value for establishing lasting relationships with their customers"-- |
| Assigning source | Provided by publisher. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Levy, Michael, |
| Dates associated with a name | 1950- |
| Relator term | author. |
| 9 (RLIN) | 79922 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Inventory number | Total Checkouts | Total Renewals | Full call number | Barcode | Checked out | Date last seen | Date checked out | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Circulation | DLSU-D HS Learning Resource Center | DLSU-D HS Learning Resource Center | Circulation | 11/29/2023 | Senior HS SY 2022-2023 | 3SHS2019001092 | 4 | 1 | HF 5415 .G869m 2023 | 3SHS2019001092 | 10/02/2024 | 09/25/2024 | 09/25/2024 | 001092 | 03/14/2024 | Books |
