Entry Topical Term

Number of records used in: 1

001 - CONTROL NUMBER

• control field: 130689

003 - CONTROL NUMBER IDENTIFIER

• control field: OSt

005 - DATE AND TIME OF LATEST TRANSACTION

• control field: 20251124112840.0

008 - FIXED-LENGTH DATA ELEMENTS

• fixed length control field: 251124|| aca||aabn | a|a d

040 ## - CATALOGING SOURCE

• Original cataloging agency: OSt
• Transcribing agency: OSt

150 ## - HEADING--TOPICAL TERM

• Topical term or geographic name entry element: Guerrilla Marketing.
• General subdivision: Brand image

670 ## - SOURCE DATA FOUND

• Source citation: Work cat.: (OSt)93617: A study on guerrilla marketing on its effect in brand image in motorcycle taxi transportation in comparison to world-of-mouth marketing /, June 2024