Tourism marketing / Maricel Gatchalian-Badilla.
Material type:
TextManila : Rex Book Store, 2015Description: x, 224 pages : illustrations ; 26 cmContent type: - text
- unmediated
- volume
- G 155.A1 .B142 2015
| Item type | Current library | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|
Filipiniana
|
Aklatang Emilio Aguinaldo-Information Resource Center Filipiniana | G 155.A1 .B142 2015 (Browse shelf(Opens below)) | Available | 3FIL2018016382 |
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| G 154.7 .Sa31 2006 Tour guiding as a profession / | G 155.Al .C889p 1998 Principles of travel & tourism, with special reference to the Philippines / | G 155.Al .C889p 1998 Principles of travel & tourism, with special reference to the Philippines / | G 155.A1 .B142 2015 Tourism marketing / | G 155.A1 .B142 2015 Tourism marketing / | G 155.A1 .B142 2015 Tourism marketing / | G 155.A1 .C889 1991 pt. 1 Principles of tourism Part I / |
Tourism Marketing is a product of 20 years of industry experience and academic teaching in the University of the Philippines. With the advent of economic growth brought about by a thriving tourism industry, tourism education has become in demand. It is expected to grow even more because of the ASEAN Mutual Recognition Agreement in 2015. The author incorporated real life situations, up to date local researches and practical examples to make the theories presented in this book easier to understand and apply. A special feature called Marketing Nugget is incorporated in most of the chapters to provide practical situations for the student to absorb the major concepts presented. Each nugget includes points to ponder upon which can trigger discussion and critical thinking. Guide Questions and Suggested activities that have worked in the author's classroom are also provided to draw out critical thinking skills and experiential learning from its readers. --Rexestore.com
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