Adboard : 25 years of self-regulation. / Cid Reyes, ed.
Material type:
TextPublication details: Makati City : Advertising Board of the Philippines, c2000.Description: 340 p. : ill. ; (some col. ) 32 cmSubject(s): Summary: This commemorative book highlights the history of the organization's experience with industry self-regulation. It also contains essays on the evolution of Philippine advertising, the story of Philippine mass media, filipino creativity, marketing trends, and sociocultural factors affecting consumer behavior. It also appended the Code of Ethics for Advertising, Manual of Procedures for Screening and Filing of Complaints and Appeal and Standards of Trade Practices and Conduct in the Advertising Industry.
| Item type | Current library | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|
Filipiniana Reference
|
Aklatang Emilio Aguinaldo-Information Resource Center Filipiniana Reference | HF 5813.P6 .Ad19 2000 (Browse shelf(Opens below)) | Available | 3AEA0000263498 |
This commemorative book highlights the history of the organization's experience with industry self-regulation. It also contains essays on the evolution of Philippine advertising, the story of Philippine mass media, filipino creativity, marketing trends, and sociocultural factors affecting consumer behavior. It also appended the Code of Ethics for Advertising, Manual of Procedures for Screening and Filing of Complaints and Appeal and Standards of Trade Practices and Conduct in the Advertising Industry.
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