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Movers and shakers in the history of Philippine Advertising. / Javier J. Calero.
Material type:
TextPublication details: Manila : GMA Foundation, c2000.Description: 176 p. : ill. 29 cmISBN: - 9719216204
| Item type | Current library | Call number | Status | Date due | Barcode | |
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Filipiniana Reference
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Aklatang Emilio Aguinaldo-Information Resource Center Filipiniana Reference | FR HF 5813.P6 .C128 2000 (Browse shelf(Opens below)) | Available | 3AEA0000264982 |
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| FR HF 331.P5 .Am35 2003 Spanning the decades 1902-2002 / | FR HF 3811 0F761 2002 v.1 Foreign trade statistics of the Philippines. | FR HF 3811 0F761 2002 v.2 Foreign trade statistics of the Philippines. | FR HF 5813.P6 .C128 2000 Movers and shakers in the history of Philippine Advertising. / | FR HG 3751.9.P6 .C817 1987- Corporate credit guide. / | FR HG 3751.9.P6 .C817 1987- Corporate credit guide. / | FR HG 4244.8 .A225 2001/02 Philippine business profiles. Next 5,000 corporations. |
Is a collection of the author's insight and impression of 27 outstanding men and women who have shaped the development and growth of advertising and the media in the Philippines. Stories of their struggle and successes and the happenings in the advertising industry and the media should make interesting reading and valuable reference for practitioners and students alike. The material in this book first appeared in the newspaper Business World (Manila) from 1995-1999.
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