Strategies in sports marketing : technologies and emerging trends / Manuel Alonso Dos Santos, Editor.

"Premier Reference Source"--Cover.

Includes bibliographical references and index.

Public perception of costs associated with major sporting events / J.M. N�u�nez-Pomar, F. Calabuig-Moreno, V. A�n�o-Sanz, & D. Parra-Camacho -- Sport events as a tool for city marketing: the case of the Spanish Swimming Master Championship / Angel Barajas, Patricio S�anchez-Fern�andez -- The marketing of the F1 SingTel Singapore Grand Prix / H.K. Leng -- Sport tourism marketing / Kirstin Hallmann, S�oren Dallmeyer & Christoph Breuer -- The marketing implications of international sports rating systems / Raymond T Stefani -- The ball is in your court : using socially responsible actions as an effective marketing tool / Marina Mattera, Ver�onica Baena -- Corporate Social Responsibility and Sporting Events / Samuel M. Bradley -- Sport environment/atmospherics : impact on the physical and online spectator event experience / Kelly Price, Mauro Palmero -- Fan Attitudes of Basketball : Collegiate vs. Professional / Kevin Dannenberg, Sarah Kraynik -- The mediator of disconfirmation on satisfaction and consumer intentions, practical application effect in a sporting event / Manuel Alonso, Steve Baeza -- The state of corporate communications and marketing in Spanish professional sports clubs / Guillermo Sanahuja Peris, Roc�io Blay Arr�aez -- Ambush Marketing Chapter / Ran Liu, Des Thwaites -- Getting brand commitment through Internet and mobile sports marketing / Ver�onica Baena -- Effect of image transmission in sports sponsorship in Chile / Daniela Hidalgo Carbone, Leandro Poblete Gutierrez, Jos�e Luis Vasquez Cerda, Steve Baeza -- Predicting the attentional effect of sponsorship information / Christoph Breuer, Christopher Rumpf -- The transfer from a major sport event to a sponsoring brand : vision of the sport tourist / Cristina Aragon�es-Jeric�o -- The role of sports marketing in the global marketplace / Kijpokin Kasemsap -- Be stronger together : partner strategies between material suppliers and sports goods producers to promote high-tech innovations / Christian Linder, Sven Seidenstricker.

"This book provides relevant information on the marketing strategies and marketing trends of sporting events by highlighting the plans and tactical operations that sports organizations conduct when integrating marketing strategies"--