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Communication research in the Philippines : issues and methods / Elena E. Pernia.

By: Material type: TextTextQuezon City : University of the Philippines Press, 2004Description: vii,127 pages 23 cmContent type:
  • text
Carrier type:
  • volume
ISBN:
  • 9715423922
Subject(s): LOC classification:
  • P 91.5.P6  .P423 2004
Summary: Communication research has benefited from the theoretical and methodological traditions of the arts and humanities as well as the social sciences. Over the years, theoretical perspectives and methods have become more progressive and sophisticated. This book serves as a guide to specific communication research methods, like content and reception analyses, field research, organizational culture and climate, and web page analyses. Thus it is a useful and practical resource on research methods for both Filipino and Asian students of communication.
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Holdings
Item type Current library Call number Status Date due Barcode
Isagani R. Cruz Collection Isagani R. Cruz Collection Aklatang Emilio Aguinaldo-Information Resource Center P 91.5.P6 .P423 2004 (Browse shelf(Opens below)) Not for loan 3IRC0000007116
Filipiniana Filipiniana Aklatang Emilio Aguinaldo-Information Resource Center Filipiniana P 91.5.P6 .P423 2004 (Browse shelf(Opens below)) Available 3AEA0000287388
Filipiniana Filipiniana Aklatang Emilio Aguinaldo-Information Resource Center Filipiniana P 91.5.P6 .P423 2004 (Browse shelf(Opens below)) Available 3AEA0000287397
Filipiniana Filipiniana Aklatang Emilio Aguinaldo-Information Resource Center Filipiniana P 91.5.P6 .P423 2004 (Browse shelf(Opens below)) Available 3AEA0000287391

Communication research has benefited from the theoretical and methodological traditions of the arts and humanities as well as the social sciences. Over the years, theoretical perspectives and methods have become more progressive and sophisticated. This book serves as a guide to specific communication research methods, like content and reception analyses, field research, organizational culture and climate, and web page analyses. Thus it is a useful and practical resource on research methods for both Filipino and Asian students of communication.

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