Marketing research : methodological foundations / Gilbert A. Churchill, Jr., Dawn Lacobucci.

By:

Churchill, Gilbert A

Contributor(s):

Iacobucci, Dawn

Material type: Text

TextSeries: Harcourt series in marketingPublication details: Forth Worth : Harcourt College Publishers, c2002.Edition: 8th edDescription: xxvi, 1006 p. : ill. ; 26 cmISBN:

0030331013

Subject(s):

Marketing research

LOC classification:

HF 5415.2 .C475 2002

Summary: This market leader has established itself as a classic through seven previous editions by presenting superior, balanced coverage of both the qualitative and quantitative aspects of marketing research. The six stages of the research process provide a solid framework to ensure the development of students' conceptual and practical understanding of marketing research. It may be used for both upper-division undergraduate and graduate level courses.

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Graduate Studies	DLSU-D GRADUATE STUDIES Graduate Studies	Graduate Studies	HF 5415.2 .C475 2002 (Browse shelf(Opens below))	Available		3AEA0000289003

This market leader has established itself as a classic through seven previous editions by presenting superior, balanced coverage of both the qualitative and quantitative aspects of marketing research. The six stages of the research process provide a solid framework to ensure the development of students' conceptual and practical understanding of marketing research. It may be used for both upper-division undergraduate and graduate level courses.

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