The law and advertising / Sinforoso R. Pagunsan.
Material type: TextPublication details: Manila : De La Salle University Press, c2004.Description: x, 185 p. 24 cmISBN:- 971-555-507-1
- F KPM 982.4 .P149 2004
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
Filipiniana | Aklatang Emilio Aguinaldo-Information Resource Center Filipiniana | KPM 982.4 .P149 2004 (Browse shelf(Opens below)) | Available | 3AEA0000288853 | ||
Filipiniana | Aklatang Emilio Aguinaldo-Information Resource Center Filipiniana | KPM 982.4 .P149 2004 (Browse shelf(Opens below)) | Available | 3AEA0000288856 |
The Law and Advertising is a reference book containing selected laws and topics on advertising and sales promotions. It is useful to students, advertising practitioners, marketing professionals, and concerned consumers keenly interested in the subject. While the author treats the topics from a legal perspective, practical examples and even current issues are incorporated to show the application of legal precepts. Subliminally, the book advocates social responsibility in advertising within the existing legal order.
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