The anatomy of consumer ethnocentrism in the College of Liberal Arts, De La Salle University-Dasmariñas / Jeannie A. Perez.
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TextPublication details: DLSU-D, Cavite : 2007Description: 39 p. : ill., tbl. 28 cmSummary: This quasi-experimental research measured the consumer ethnocentric tendency of the faculty, staff and students of the College of Liberal Arts based on the CETSCALE developed by Shimp and Sharma (1987). The respondents have slightly high CETSCALE scores, which is higher compared to other international samples but they perceive the imported products better than local ones. Demographic variables are also found to be linked with CETSCALE scores such as age, gender, and income but not educational attainment and travel abroad.
| Item type | Current library | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|
| Archives and Special Collection | Aklatang Emilio Aguinaldo-Information Resource Center | ARCH FP CLA 58 2007 (Browse shelf(Opens below)) | Available | 3ARCH200501190 |
This quasi-experimental research measured the consumer ethnocentric tendency of the faculty, staff and students of the College of Liberal Arts based on the CETSCALE developed by Shimp and Sharma (1987). The respondents have slightly high CETSCALE scores, which is higher compared to other international samples but they perceive the imported products better than local ones. Demographic variables are also found to be linked with CETSCALE scores such as age, gender, and income but not educational attainment and travel abroad.
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