Amazon cover image
Image from Amazon.com

The SAGE handbook of public opinion research / edited by Wolfgang Donsbach and Michael W. Traugott.

Contributor(s): Material type: TextTextPublication details: Los Angele : SAGE Publications, 2008Description: xx, 618 p. : 26 cmISBN:
  • 9781412911771 (hardcover)
Subject(s): LOC classification:
  • R HM 1236 .Sa18 2008
Summary: Part 1 is about history and philosophy of public opinion and public opinion research and is divided into coverage of the nature of public opinionand the development of public opinion research. Part 2 is dedicated to theories of public opinion formation and change.The eight chapters present the basic empirical concepts for assessing public opinion and opinion changes in society.Part 3 on methodology contains 19 chapters and is thus the longest in the handbook.This reflects the enormous bresearch evidence that has been accumulated over the last decades, wheb survey research changed from the " art asking questions " to the scientific paradigm for survey mehtodolgyas it is reflected,among others, in the cognitive psychological approach to survey methodology.Part 4 focuses on the social and political environment of public opinion research and offers eight chapters on the social,political and legal status of public opinion research and on how it is perceived by the public and the journallists.
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Call number Status Date due Barcode
Reference Reference Aklatang Emilio Aguinaldo-Information Resource Center Reference HM 1236 .Sa18 2008 (Browse shelf(Opens below)) Not for loan 3AEA0000302805

Part 1 is about history and philosophy of public opinion and public opinion research and is divided into coverage of the nature of public opinionand the development of public opinion research. Part 2 is dedicated to theories of public opinion formation and change.The eight chapters present the basic empirical concepts for assessing public opinion and opinion changes in society.Part 3 on methodology contains 19 chapters and is thus the longest in the handbook.This reflects the enormous bresearch evidence that has been accumulated over the last decades, wheb survey research changed from the " art asking questions " to the scientific paradigm for survey mehtodolgyas it is reflected,among others, in the cognitive psychological approach to survey methodology.Part 4 focuses on the social and political environment of public opinion research and offers eight chapters on the social,political and legal status of public opinion research and on how it is perceived by the public and the journallists.

There are no comments on this title.

to post a comment.