Encyclopedia of political communication / [editors] Lynda Lee Kaid, Christina Holtz-Bacha.

A SAGE reference publication.

Includes bibliographical references and index.

v. 1. A-L -- v. 2. M-Z.

Discusses the major theoretical approaches to the field,including direct and limited effects theories,agenda setting theories,sociological theories,framing and priming theories, and other past and present conceptualizations.Pays attention to important political messages,such as speeches,televised advertising,posters and print advertising,televised debates,and internet sites. With the information contained in the book, one is facilitated to concentrate on his reaction to political messages,and presumably the the public and voters under democratic systems wil examine their reaction to messages and the effects of all types of media and messages.