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Becoming a guru : an introduction to advanced research / Ramon K. Katigbak ; foreword by Cesar E.A. Virata.

By: Material type: TextTextPublication details: Pasig City : Anvil Pub., c2008.Description: xiii, 199 p. 23 cmISBN:
  • 9789712719400
Subject(s): LOC classification:
  • Q 180.A1 .K156 2008
Summary: The real-world research that supports a manager's organizational vision is different in kind from the academic research that produces a thesis or scholarly article. Unfortunately, the latter is usually the only kind taught in school. The object of real-world research is not to describe or predict, but to influence managerial behaviour. Thus the real-world researcher must develop additional skills, notably those related to creativity, persuasion and presentation. This book, based on Dr.Katigbak's decades of experience in government, private business and academe, attempts to impart these skills, and in the process to set the researcher on the path to becoming a management guru. (Source: http://www.marymartin.com)
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Holdings
Item type Current library Call number Status Date due Barcode
Isagani R. Cruz Collection Isagani R. Cruz Collection Aklatang Emilio Aguinaldo-Information Resource Center Q 180.A1 .K156 2008 (Browse shelf(Opens below)) Not for loan 3IRC0000007679
Filipiniana Filipiniana Aklatang Emilio Aguinaldo-Information Resource Center Filipiniana Q 180.A1 .K156 2008 (Browse shelf(Opens below)) Available 3AEA0000304380

Includes bibliography (p.190-198).

The real-world research that supports a manager's organizational vision is different in kind from the academic research that produces a thesis or scholarly article. Unfortunately, the latter is usually the only kind taught in school. The object of real-world research is not to describe or predict, but to influence managerial behaviour. Thus the real-world researcher must develop additional skills, notably those related to creativity, persuasion and presentation. This book, based on Dr.Katigbak's decades of experience in government, private business and academe, attempts to impart these skills, and in the process to set the researcher on the path to becoming a management guru. (Source: http://www.marymartin.com)

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