Cross cultural differences on values, attitudes, and purchase intent towards software piracy/ Eva Preciousa G. P. Aquino.

This study looks into the values of the De La Sale University-Dasmariñas (DLSU-D) students specifically their integrity and ethical beliefs, and the effect of these on their moral judgment and purchase intent of pirated software. This study also sets comparison between findings across cultures and the varying attitude of the students (Chinese, Koreans and Filipino) towards purchasing pirated software. The primary data were gathered using stratified and random sampling. Descriptive statistics and multiple regressions were used in this study. Findings show that students, both foreign and Filipino, see themselves as persons with integrity. Results also show that not all the four values of integrity were seen by both Filipino and foreign students as values that affect their moral judgment. Results of the analysis of variance shows that culture (nationality) does not affect purchase intention. Among the four demographic variables (age, gender, year level, and daily allowance), that affect purchase intent, none is significant for Chinese and Korean while for Filipinos only age is not significant.