The global public relations handbook : theory, research, and practice / edited by Krishnamurthy Sriramesh, Dejan Vercic.
Material type:
TextPublication details: New York, NY : Routledge, c2009.Description: xl, 951 p. : ill. 26 cmISBN: - 9780415995139
- HM 1221 .G510 2009
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Reference
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Aklatang Emilio Aguinaldo-Information Resource Center Reference | HM 1221 .G510 2009 (Browse shelf(Opens below)) | Not for loan | 3AEA0000308394 |
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Includes bibliographical references and index.
This handbook offers significant insights on global public relations practice, enabling scholars and researchers to understand the nature of public relations as it is practiced around the world, the communication tactics unique to a nation or culture, and the linkage between such practice and the environment in which it takes place. This revised edition offers 20 new chapters in addition to the contents of the original volume. It includes 14 additional country-or regionally-focused chapters, exploring public relations industry in their countries and regions, contributors focus on such factors as the status of public relations education in their respective countries and professionalism and ethics. Each country-specific chapter includes a case study typifying public relations practice in that country. Additional new chapters discuss political economy, activism, international public relations, and United Nations public affairs.
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