Event management for tourism, sports, business and MICE : a Philippine perspective / Maria Arlene Tuazon-Disimulacion.

and design solutions for clients. She champions continuous learning as well as green and sustainable initiatives. Bam loves to travel and enjoys reading.

and outsourcing industries. Bam graduated with a degree in Bachelor of Science in Business Administration (BSBA) from the University of the Philippines Diliman. She completed her Master in Business Administration (MBA) at the FEU-Makati. She has attended business conference in the Philippines, Hong Kong, China, Singapore and the USA. She was employed in reputable local and multinational corporations such as Andersen Consulting (now Accenture), the Cultural Center of the Philippines, and the Asian Sources Media Group (now Global Sources). Her client portfolio includes private, government and non-government organizations (NGOs). Among these are Department of Tourism

and the Philippine Convention & Visitors Corporation (now Tourism Promotions Board). Highly skilled in all phases of planning managing and evaluating meetings, incentives, conferences, and exhibitions, Bam has proven her capability in managing complex, multi-year projects. She is credited for having revolutionized symphony orchestra performances at the malls, especially for Guess USA and the Shangri-La Plaza. Both received accolade for innovative events that Bam conceptualized and implemented for them. The former received the 1999 Anvil Award of Excellence and the 1998 Marketing Excellence Award for Best Creative Concept

broadcasting

education

Enchanted Kingdom

entertainment

Foundation for the Musical Filipino

Hewlett-Packard Philippines

information technology

information technology

Philippine Retirement Authority

publishing

research

sponsorship

Technology & Livelihood Resource Center

tourism

while the latter received the 1999 International Maxi Award. Bam is a sought-after resource person on tourism and business in the Philippines and abroad. She was the official spokesperson for a trade mission that resulted in multilateral agreements signed between companies based in Philippines, Singapore and China. She was the anchor of a radio program, Iskor 'ko 'to, focusing on advocacy and corporate social responsibility (CSR). The show received the 2007 Anvil Award for Merit, Broadcast & Interactive Media. She also wrote lifestyle articles and business columns for the various magazines and broadsheets. Bam currently teaches at the Institute of Tourism and Hospitality Management (ITHM), Far Eastern University, She heads a management consultancy firm providing marketing communications

MARIA ARLENE "BAM" TUAZON-DISIMULACION is an educator, consultant, and a business executive. She has over 25 years of solid experience in event management, marketing, communications, business research, and strategic management. She has an extensive exposure to the consulting