Introducing : visual identities for small businesses / [edited by Robert Klanten, Sven Ehmann and Anna Sinofzik ; text by Anna Sinofzik].

Includes index.

Introducing : Visual Identities for Small Businesses contains compilation of corporate designs for small creative companies. Showcases innovative work that captures the imagination with which their founders pursue and communicate their business concepts. The featured examples reflect the full spectrum of today's most important design trends--- from minimalism and classic modernism styles that range from retro and latter -press-nostalgic to playful and surreal. All of the included work makes clear that intriguing visual concepts does not depend on a large budget. It is a testament to the fact that certain limitations can beneficial in coming-up with original and creative ideas executed effectively.