Architecture for Benetton : [works of Afra and Tobia Scarpa and Tadao Ando] / photographs by Antonia Mulas ; texts by Marco Mulazzani ; design by Massimo Vignelli ; introduction by Dejan Sudjic.
Material type:![Text](/opac-tmpl/lib/famfamfam/BK.png)
- text
- volume
- 9788876241260
- NA 1123.S35 .M896 2005
Item type | Current library | Call number | Status | Date due | Barcode | |
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Aklatang Emilio Aguinaldo-Information Resource Center Reference | NA 1123.S35 .M896 2005 (Browse shelf(Opens below)) | Not for loan | 3AEA2014007995 |
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NA 997.C56 .G458 1999 Nigel Coates : body buildings and city escapes. / | NA 1053.C43 .A4 1992 Pierre Chareau : designer and architecture / | NA 1088.G883 .A25 1996 Architekten Gruntuch/Ernst : Berliner projekte 91-95. | NA 1123.S35 .M896 2005 Architecture for Benetton : [works of Afra and Tobia Scarpa and Tadao Ando] / | NA 1153.M87 .A77 1999 MVRDV at VPRO / | NA 1308.6 .G133 2011 Spanish interior design / | NA 1310 .R245 2000 Recycling Madrid : Abalos & Herreros. |
Because United Colors of Benetton's core business is clothing, the contemporary culture of design plays an important role in the group's activity, including its corporate architecture. Benetton's international brand style-combining color, energy, and practicality-can be seen first in its buildings. In 1964, long before it was fashionable for designers to employ brand-name architects, Lucianno Benetton chose two very young and ambitious architects, Afra and Tobia Scarpa, to design his first textile factory. This project marked the beginning of a vision of architecture aimed at enhancing the workplace: an architecture where image and substance come together. This unique book, brilliantly designed by Massimo Vignelli, brings together all of the Benetton buildings, including plans, 500 color illustrations, superb photographs by Antonia Mulas, an interview with Luciano Benetton, and a chapter dedicated to Tadao Ando's Fabrica building. This book is designed and published in collaboration with Fabrica, Benetton's corporate communications research center designed by Japanese architect Tadao Ando. Tadao Ando states the true spirit of the Benetton style when describing his work on the Fabrica project: "The role of the new architecture is to bring out the charm and strength of the ancient villa and to give birth to a reciprocal, cathartic relationship between old and new in an in an atmosphere of complete harmony, transcending the limits of a specific period.
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