Encyclopedia of major marketing strategies / Matthew Miskelly, editor.
Material type:
TextDetroit : Gale, Cengage Learning, [2013];©2013Description: xiii, 431 pages 29 cmContent type: - text
- unmediated
- volume
- 9781414499215
- HF 5837 .En19 2013 v. 3
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Reference
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Aklatang Emilio Aguinaldo-Information Resource Center Reference | HF 5837 .En19 2013 v.3 (Browse shelf(Opens below)) | Not for loan | 3AEA2014009016 |
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| HF 5816.A74 .L846 2014 LIA 2014 the book | HF 5816.A74 .T918 2011 26th Annual London International Awards. | HF 5828.4 .C180 2009 Careers in focus. | HF 5837 .En19 2013 v.3 Encyclopedia of major marketing strategies / | HF 6146.I58 .On21 2005 One show interactive : advertising's best interactive and new media. Vol. VII / | HG 106 .En19 2010 v.1 Encyclopedia of quantitative finance / | HG 106 .En19 2010 v.2 Encyclopedia of quantitative finance / |
Revised volume of the Encyclopedia of major marketing campaigns, volumes 1-2, edited by Thomas Riggs.
Includes bibliographical references and index.
This completely new third volume of Encyclopedia Of Major Marketing Strategies (formerly Encyclopedia Of Major Marketing Campaigns) explores 100 major marketing strategies for some of the top global and emerging brands from 2011-2012. Entries will profile major product/service, mobile app, social media, brand development, packaging, and television strategies amongst other types. Each essay provides a situation analysis, information on the target market, marketing strategy & tactics, and the outcome. Essays are aligned to the strategic marketing framework ensuring that the marketing strategies can easily be utilized in an academic environment as case studies, or illustrative examples often times described as "war stories" by professors.
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