Design elements : understanding the rules and knowing when to break them / Timothy Samara.
Material type:
TextBeverly, MA : Rockport Publishers, [2014]Description: 320 pages : color illustrations 25 cmContent type: - text;still image
- unmediated
- volume
- 9781592539277
- Z 246 .Sa43 2014
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Reference
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Aklatang Emilio Aguinaldo-Information Resource Center Reference | Z 246 .Sa43 2014 (Browse shelf(Opens below)) | Not for loan | 3AEA2014009383 |
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| Z 246 .B771 2012 The elements of typographic style / | Z 246 .J979 2012 Graphic design before graphic designers : the printer as designer and craftsman 1700-1914 / | Z 246 .K868 2001 bLayout index / | Z 246 .Sa43 2014 Design elements : understanding the rules and knowing when to break them / | Z 246.5.M34 .L565 2013 The modern magazine : visual journalism in the digital era / | Z 250 .K182 1998 Type / | Z 250 .R448 2010 Font : classic typefaces for contemporary graphic design / |
Form + space color typography image layout--COVER.
Includes index.
What is graphic design? -- Twenty rules for making good design -- Form and space -- Color fundamentals -- Choosing and using type -- The world of image -- Putting it all together -- Causin' some trouble : when and why to break every rule in this book.
20 Basic Rules of Good Design
and Breaking the Rules: When and Why to Challenge all the Rules of this Book.
Choosing and Using Type
Color coding
Color Fundamentals
Color psychology and narrative
Combining type styles, editorial text setting issues, plus
design drawing
Finding flexibility in design systems
Form and composition in relation to concepts and meaning
Form and Space-The Basics
Making type and imagery work better together
medium and meaning
pictorial and non-pictorial -image-making options
Plus a complete project case study with major decision-moments keyed to respective sections! Being a creative designer is often about coming up with unique design solutions. Unfortunately, when the basic rules of design are ignored in an effort to be distinctive, design becomes useless. In language, a departure from the rules is only appreciated as great literature if recognition of the rules underlies the text. Graphic design is a "visual language," and brilliance is recognized in designers whose work seems to break all the rules, yet communicates its messages clearly. This book is a fun and accessible handbook that presents the fundamentals of design in lists, tips, brief text, and examples. Chapters include Graphic Design: What It Is
Putting it All Together? Essential Layout Concepts
Reference palettes for time periods, cultures, and businesses
semiotics, symbolic and metaphorical image use
Special color and printing techniques
Strategies for using photography
The design process, from creative concept development and practical work-flow standpoints...
The Right Design Choices: 20 Reminders for Working Designers
The World of Imagery
type as image
Web-related type style and hierarchy issues
What Are They and What Do They Do?
This updated version of Rockport's bestselling Design Elements offers expanded and updated content in a new, cleaner format for easier navigation. Author Timothy Samara has added more than 50 new diagrams and more than 100 new images of real-world projects with an increased emphasis on web and environmental design projects. The 20 Rules for Good Design has been revisited and expanded to 25 Rules. The book covers all the design fundamentals from working with grids, color application, typography, imagery and how to put it all together. Expansion and new material includes:Composition/layout, visual hierarchy
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