Marketing and social media : a guide for libraries, archives, and museums / Christie Koontz and Lorri Mon.
Material type:
TextLanham : Rowman & Littlefield, [2014]Description: xiii, 295 pages 24 cmContent type: - text
- unmediated
- volume
- 9780810890817
- Z 716.3 .K837 2014
| Item type | Current library | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|
Reference
|
Aklatang Emilio Aguinaldo-Information Resource Center Reference | Z 716.3 .K837 2014 (Browse shelf(Opens below)) | Not for loan | 3AEA2015002278 |
Browsing Aklatang Emilio Aguinaldo-Information Resource Center shelves, Shelving location: Reference Close shelf browser (Hides shelf browser)
|
|
|
|
|
|
No cover image available | ||
| Z 699.35.C38 .T374 2014 Implementing web-scale discovery services : a practical guide for librarians / | Z 701 .P926a 2014 The preservation management handbook : a 21st-century guide for libraries, archives, and museums / | Z 711 .N619 2014 Implementing an inclusive staffing model for today's reference services : a practical guide for librarians / | Z 716.3 .K837 2014 Marketing and social media : a guide for libraries, archives, and museums / | Z 716.33 .C995 2010 v.9 Gaming in libraries / | Z 716.85 .R567 2010 v.4 Library videos and webcasts / | Z 1002 .C697 1968 Bibliographies : subject and national : a guide to their contents arrangements and use / |
Includes bibliographical references (pages 281-286) and index.
A customer perspective -- Marketing and mission, goals, and objectives -- Scan the environments -- SWOT : strengths, weaknesses, opportunities and threats -- Stakeholders -- A four-step model for marketing -- Marketing research -- Marketing segmentation -- Marketing mix strategy and product -- Price or customer costs -- Place : channels of distribution -- "Promotion : not the same as marketing!" -- Case studies -- Marketing evaluation -- Four strategic marketing tools: grant writing, public relations, advocacy, common sense -- Synergy and the future.
Includes explanatory topical content designed to build a framework of marketing and social media management understanding. Contains illustrative and brief case study examples from all three institutions types.
There are no comments on this title.
