What the dog saw and other adventures / Malcolm Gladwell.

Originally published in hardcover by Little, Brown and Company.

Essays previously published in The New Yorker.

Fist Little Brown international trade paperback edition, October 2009.

Pt. 1: Obsessives, pioneers, and other varieties of minor genius -- The pitchman : Ron Popeil and the conquest of the American kitchen -- The ketchup conundrum : mustard now comes in dozens of different varieties--why has ketchup stayed the same? -- Blowing up : how Nassim Taleb turned the inevitability of disaster into an investment strategy -- True colors : hair dye and the hidden history of postwar America -- John Rock's error : what the inventor of the birth control pill didn't know about women's health -- What the dog saw : Cesar Millan and the movements of mastery -- Pt. 2: Theories, predictions and diagnoses -- Open secrets : Enron, intelligence and the perils of too much information -- Million dollar Murray : why problems like homelessness may be easier to solve than to manage -- The picture problem : mammography, air power, and the limits of looking -- Something borrowed : should a charge of plagiarism ruin your life? -- Connecting the dots : the paradoxes of intelligence reform -- The art of failure : why some people choke and others panic -- Blowup : who can be blamed for a disaster like the Challenger explosion? No one, and we'd better get used to it -- Pt. 3: Personality, character and intelligence -- Late bloomers : why do we equate genius with precocity? -- Most likely to succeed : how do we hire when we can't tell who's right for the job. -- Dangerous minds : criminal profiling made easy -- The talent myth : are smart people overrated? -- The New-Boy Network : what do job interviews really tell us? -- Troublemakers : what pit bulls can teach us about crime.

What is the difference between choking and panicking? Why are there dozens of varieties of mustard but only one variety of ketchup? What can we learn from football players about how to hire teachers? What does hair dye tell us about the history of the twentieth century? In the past decade, Malcolm Gladwell has written three books that have radically changed how we understand our world and ourselves. Now he brings together, for the first time, the best of his writing from The New Yorker over the same period.