Business communication : developing leaders for a networked world / Peter W. Cardon.

Includes bibliographical references and index.

Part One: Introduction to Business Communication Chapter 1: Establishing Credibility Part Two: Principles of Interpersonal Communication Chapter 2: Interpersonal Communication and Emotional Intelligence Chapter 3: Team Communication and Difficult Conversations Chapter 4: Communicating Across Cultures Part Three: Principles for Business Messages Chapter 5: Creating Effective Business Messages Chapter 6: Improving Readability with Style and Design Chapter 7: E-mail and Other Traditional Tools for Business Communication Chapter 8: Social Media for Business Communication Part Four: Types of Business Messages Chapter 9: Routine Business Messages Chapter 10: Persuasive Messages Chapter 11: Bad-News Messages Part Five: Reports and Presentations Chapter 12: Research and Business Proposals and Planning for Business Proposals Chapter 13: Completing Business Proposals and Business Reports Chapter 14: Planning Presentations Chapter 15: Delivering Presentations Chapter 16: Employment Communication Appendixes: Appendix A: Punctuation, Number Usage, and Grammar Appendix B: Formatting for Letters and Memos Bonus ChaptersAvailable only at www.mcgrawhill.com or in the e-Book within McGraw-Hill Connect® Business Communication Bonus Chapter: Crisis Communication and Public Relations Messages Bonus Appendix: Creating Proposals and Business Plans.

Business Communication: Developing Leaders for a Networked World, by Peter Cardon, puts students at the center of business communication through the author's unique focus on credibility woven throughout the textbook chapters, forward looking vision built on traditional concepts and practitioner and case-based approach. Students are more likely to read and reflect on the text, and are better positioned to understand the essentials of efficient and effective business communication, thereby transforming them into leaders for a networked world. --Amazon.com