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M : marketing / Dhruv Grewal, PhD, Babson College, Michael Levy, PhD, Babson College, University College.

By: Contributor(s): Material type: TextTextPublisher: New York, NY : McGrawHill, c2023Edition: Eighth editionDescription: xvi, 507 pages : color illustrations ; 28 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781265056704
Subject(s): DDC classification:
  • 658.8 23
LOC classification:
  • HF 5415 .G869m 2023
Summary: "M: Marketing, 8e emphasize how marketing has evolved into its present-day, integral business function of creating value. It also focus on how firms maintain value and rely on value for establishing lasting relationships with their customers"-- Provided by publisher.
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Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode
Books Books DLSU-D HS Learning Resource Center Circulation Circulation HF 5415 .G869m 2023 (Browse shelf(Opens below)) 001092 Checked out 10/02/2024 3SHS2019001092

Includes bibliographical references and indexes.

"M: Marketing, 8e emphasize how marketing has evolved into its present-day, integral business function of creating value. It also focus on how firms maintain value and rely on value for establishing lasting relationships with their customers"-- Provided by publisher.

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