TY - BOOK AU - Orcullo, Norberto A., TI - Principles of ecommerce/ebusiness : [theories and applications]: [theories and applications] SN - 9789712354915 AV - HF 5548.32 .Or19 2009 PY - 2009/// CY - Manila PB - Rex Book Store KW - 0eCommerce KW - Electronic commerce N1 - Includes bibliographical references and index N2 - This book is an introductory material designed to soften or simplify the technically-loaded subject of eCommerce/ eBusiness. Specifically, the book is intended for under graduate or collegiate students and learners without prior working experience or knowledge on the subject matter. It is also intended for beginners and learners of all ages in the field of eCommerce/ eBusiness that will hopefully motivate or encourage visionary and creative individuals or organization that are willing to try or invest in eCommerce/ eBusiness as a personal option or business level strategy ER -