TY  - BOOK
AU  - Balasan, Ma. Nancy T.
TI  - Marketing basics: a modular approach 
SN  - 9789712368202
AV  - HF 5415.13  .B183 2014
PY  - 2014///
CY  - Manila
PB  - Rex Book Store
KW  - Marketing
N1  - Includes bibliographical references and indexes
N2  - This book is intended for students taking up Marketing program and other related fields of specialization or discipline. Its serves as an introduction to a higher level of Marketing subject or any related business subjects. This book offers a concise and direct approach to the discussion of basic marketing concepts for easy comprehension. Each module begins with a list of learning objectives to provide the students an overview of what they are going to learn, key terms to reinforce students marketing vocabulary and pre-test to gauge their prior knowledge. There are also end-of-module evaluations composed of post-test , discussion questions, and concept application
ER  -