TY  - BOOK
AU  - Zarate, Cyhthia A.
TI  - Principles of marketing
SN  - 9789719802181
AV  - HF 5415.12 .Z184 2014
PY  - 2014///
CY  - Quezon City
PB  - C & E Publishing
KW  - Marketing
N1  - Includes bibliography and index
N2  - A work-textbook full of activities and exercises, intended to help students understand the basic foundations and principles of marketing.
ER  -