TY  - BOOK
AU  - Barefoot,Darren
AU  - Szabo,Julie
TI  - Friends with benefits: a social media marketing handbook
SN  - 9781593271992
AV  - HF 5415.1265 .B237 2010
PY  - 2010///
CY  - San Francisco, California
PB  - No Starch Press
KW  - Internet marketing
KW  - Online social networks
N1  - Includes bibliographical references and index; What is social media? -- Get social media ready -- Flagging a ride : finding the right bloggers and communities -- Netiquette : Miss Manners for the Web -- Stick out your thumb : devising your pitch -- Measuring success : how to monitor the Web -- Is social media marketing risky business? -- Damage control in the digital age -- Does MySpace still matter? -- Understanding Facebook -- Video marketing with YouTube and other video sharing sites -- The Twitter revolution -- The power of crowds : understanding and participating in online communities
ER  -