TY  - BOOK
AU  - Tribe, John
TI  - Strategy for tourism
AV  - G 155.A1 .T731 2016
PY  - 2016///
CY  - Woodeaton, Oxford
PB  - Goodfellow Publishers Limited
KW  - Leisure industry
KW  - Tourism
N1  - Includes bibliographical references and index; Strategic purpose -- Introduction to strategy -- Mission and purpose -- Culture and strategy -- Strategic analysis -- The external environment: PEST -- The external environment: competition -- The internal environment: capability -- Strategic choice -- Strategic options -- Strategic directions and methods -- Strategic evaluation -- Strategic implementation -- Organising and resourcing -- Managing and monitoring -- Strategy in action
N2  - An internationally focused text which explains strategic management, analysis and implementation specifically in the tourism industry. Fully revised and updated, this second edition covers strategic management in a variety of tourism contexts. --Amazon.com
ER  -