TY  - BOOK
AU  - Roberto, Eduardo L.
TI  - Applied marketing research: for data-based marketing decisions 
AV  - HF 5415.2 .R54 1987
PY  - 1987///
CY  - Quezon City
PB  - Ateneo de Manila University Press
N2  - Marketing reference book oriented to the research user in ASEAN countries. Provides readers with the necessary skills for critical evaluation of marketing research findings, conclusions, recommendations, and practices that are met in making marketing decisions (BIP-ADMUP)
ER  -