TY  - BOOK
AU  - Del Val, Edgar P.
TI  - Marketing management in the Philippine setting
AV  - HF 5415.13 .D389 1983
PY  - 1983///];copyright 1983
CY  - Quezon City
PB  - Ateneo de Manila University Press
KW  - Marketing
N2  -  uses local cases to illustrate principles and practices of marketing management (BIP-ADMUP); Undergraduate and graduate students
ER  -