TY - BOOK AU - Roberto, Ned. TI - User-friendly marketing research: how to use marketing research to make profitable decisions SN - 971-8611-00-2 AV - HF 5415.2 .R54 1996 PY - 1996///. 312 p. CY - Makati City PB - Life Cycle Press (Asia) KW - Marketing research ER -