TY  - BOOK
AU  - local
TI  - Adboard: 25 years of self-regulation. 
PY  - 2000///
CY  - Makati City
PB  - Advertising Board of the Philippines
KW  - sears
KW  - Advertising Board of the Philippines
KW  - Philippines
N2  - This commemorative book highlights the history of the organization's experience with industry self-regulation. It also contains essays on the evolution of Philippine advertising, the story of Philippine mass media, filipino creativity, marketing trends, and sociocultural factors affecting consumer behavior. It also appended the Code of Ethics for Advertising, Manual of Procedures for Screening and Filing of Complaints and Appeal and Standards of Trade Practices and Conduct in the Advertising Industry
ER  -