TY  - BOOK
AU  - Calero, Javier J.
TI  - Movers and shakers in the history of Philippine Advertising.
SN  - 9719216204
PY  - 2000///
CY  - Manila
PB  - GMA Foundation
KW  - Advertisers
KW  - sears
KW  - Advertising
N2  - Is a collection of the author's insight and impression of 27 outstanding men and women who have shaped the development and growth of advertising and the media in the Philippines. Stories of their struggle and successes and the happenings in the advertising industry and the media should make interesting reading and valuable reference for practitioners and students alike. The material in this book first appeared in the newspaper Business World (Manila) from 1995-1999
ER  -