TY  - BOOK
AU  - Gelman, Alexander
AU  - Gorkin, Baruck
AU  - Noel-Paton, Kate
TI  - Subtraction: aspects of essential design 
SN  - 2-88046-391-2
PY  - 2000///
CY  - Crans-Pres-Celigny, Switzerland
PB  - RotoVision
KW  - Design, Industrial
KW  - sears
KW  - Graphic arts
N2  - A renowned designer gives a provocative explanation of his unusual design approach, so admired for the powerful and effective messages it conveys. The author breaks down his philosophy into four stages - expose, conceal, accept, reject - in order to strip away the layers of design that often conceal the essence of an idea. The Centre Georges Pompidou, the Nike logo, the Mickey Mouse prototype, and other widely recognized design examples are used to elucidate his theory
ER  -