TY - BOOK AU - Kaye, Joyce Rutter TI - Type PY - 1998/// CY - Gloucester, Mass. PB - Rockport Publishers KW - Graphic arts KW - sears KW - Graphic design (Typography) N1 - At head of title : Graphic idea resource N2 - Features ninety examples of creative,innovative ,and appropriate uses of type in projecting ranging from business cards to brochures to self-promotional mailers.Projects opted to use beautiful script letter as a central element in the design,while others take a more subtle,undrestated approach,using a carefully selected,classic sans serif style.Demonstrates that type can be sued as an essential design element.Includes type fonts custom-made for the job,elegant and classic fonts stretching traditional boundaries ,mod and retro type that avoids looking clinched,Facilitate streching altering and using type for any graphic design ER -