TY  - BOOK
AU  - Roberto, Ned
TI  - The marketer's guide to socio-economic classification of consumers: insights and challenges of target marketing in the Philippines using SEC indicators. 
SN  - 971679062-7
AV  - HF 5415.127 .R54m 2002
PY  - 2002///
CY  - Makati City
PB  - Asian Institute of Management
KW  - Target marketing
KW  - sears
ER  -