TY - BOOK AU - Roberto, Ned TI - Strategic market: segmentation: how to market to the rich, the middle class and the "masa" SN - 971861102-9 AV - HF 5415.127 .R54 2002 PY - 2002/// CY - {S.l.] PB - LifeCycle Press KW - Market segmentation KW - sears ER -