TY  - BOOK
AU  - Leng,Ho Keat
AU  - Hsu,Noah Yang
TI  - Emerging trends and innovation in sports marketing and management in Asia
SN  - 9781466675278 (hardcover : alk. paper)
AV  - GV 716 .Em32 2015
PY  - 2015///]
CY  - Hershey, PA
PB  - Business Science Reference
KW  - Sports
KW  - Asia
KW  - Marketing
KW  - Management
N1  - "Premier Reference Source"--Cover; Includes bibliographical references and index
N2  - "This book brings together research and case studies to evaluate and discuss the effectiveness of current methodologies and theories in an effort to improve promotional activities and the organization of all aspects of the sports industry"--
ER  -