TY  - BOOK
AU  - Ali, Moi
TI  - Marketing effectively
SN  - 0-7513-1213-4
PY  - 2001///
CY  - London
PB  - Dorling Kindersley
KW  - Marketing
KW  - sears
N1  - A Dorling Kindersley book
N2  - Enhances the improvement of marketing skills, from researching and analyzing customers' buying habits, to creating and managing a strong brand.  Shows how to maximize market share by keeping up with trends, improving competitiveness, exploring new opportunities and developing  a winning marketing strategy.  Provides information on the manner of improving the image of the organization.  Diagrams, charts and illustrations are available to enhance information
ER  -