TY  - BOOK
AU  - Ali, Moi
TI  - Effective public relations
SN  - 751312908
AV  - HD 59 .Al41 2001
PY  - 2001///
CY  - London
PB  - Dorling Kindersley
KW  - Public relations
KW  - sears
N1  - Lists techniques in developing effective public relations skills and publicity campaigns
N2  - Presents tips on how to generate and manage publicity- from recognizing public relations opportunities, to creating and sustaining media coverage.  Shows the manner of identifying and targeting audience, and provides techniques for presenting information, whether writing news releases, or organizating press conferences, and product launches.  Diagrams, charts and illustrations accompany the information
ER  -