TY  - BOOK
AU  - Sarma,Sarmistha
AU  - Singh,Sukhvinder
TI  - Cases on branding strategies and product development: successes and pitfalls 
T2  - A volume in the advances in marketing, customer relationship management, and E-Services (AMCRMES) book series
SN  - 9781466673939 (hardcover)
AV  - HF 5415.15 .C268 2015
PY  - 2015///]
CY  - Hershey, PA
PB  - Business Science Reference, An Imprint of IGI Global
KW  - Product  management
KW  - Case studies
KW  - Brand name products
KW  - Branding (Marketing)
KW  - Brand choice
N1  - "Premier Reference Source"--Cover; Includes bibliographical references (pages 391-407) and index
N2  - "This book is a collection of case studies illustrating successful brand management strategies as well as common errors of unsuccessful brands"--
ER  -