TY  - BOOK
AU  - Nasir,Suphan
TI  - Customer relationship management strategies in the digital era
T2  - A volume in the advances in marketing, customer relationship management, and E-Services (AMCRMES) book series
SN  - 9781466682313 (hardcover : alk. paper)
AV  - HF 5415.5 .N178 2015
PY  - 2015///]
CY  - Hershey
PB  - Business Science Reference, An Imprint of IGI Global
KW  - Customer relations
KW  - Management
KW  - Information technology
N1  - "Premier Reference Source"--Cover; Includes bibliographical references (pages 268-318) and index
N2  - "This book blends the literature from the fields of marketing and information technology in an effort to examine the effect that technological advances have on the interaction between companies and their customers"--
ER  -