TY  - BOOK
AU  - Goyal,Anita
TI  - Innovations in services marketing and management: strategies for emerging economies 
T2  - A volume in the Advances in marketing, customer relationship management, and E-services (AMCRMES) book series
SN  - 9781466646711 (hardcover)
AV  - HD 9980.5 .In67 2014
PY  - 2014///]
CY  - Hershey, PA
PB  - Business Science Reference, an imprint of IGI Global
KW  - Service industries
KW  - Marketing
KW  - Management
KW  - Case studies
N1  - "Premier Reference Source"--Cover; Includes bibliographical references (pages 329-372) and index
N2  - "This book presents insights into marketing strategies and tactical perspectives in both large and small enterprises, exploring case studies, contemporary research, and theoretical frameworks in effective business management"--
ER  -