TY  - BOOK
AU  - Abrams,Bill
TI  - The Observational research handbook: understanding how consumer live with your product 
SN  - 065800073-X
AV  - HF 5415.33.U6 .Ab83 2000
PY  - 2000///
CY  - Lincolnwood, Il.
PB  - NTC Business Books
KW  - Consumer behavior
KW  - United States
KW  - sears
KW  - Marketing
N1  - At head of title: American Marketing Association
N2  - Shows how observational research can help in retaining consumers, and in knowing the consumers' patronage of the products.  Facilitates how observational research be applied in industry.  Suggests how to use the results of observational research in advertising, marketing, new products, customers.   Also suggests when not to use the research and avoid its pitfalls
ER  -