TY  - BOOK
AU  - Pernia, Elena E.,
TI  - Communication research in the Philippines: issues and methods 
SN  - 9715423922
AV  -  P 91.5.P6  .P423 2004
PY  - 2004///
CY  - Quezon City
PB  - University of the Philippines Press
KW  - Communication
KW  - Philippines
KW  - sears
N2  - Communication research has benefited from the theoretical and methodological traditions of the arts and humanities as well as the social sciences. Over the years, theoretical perspectives and methods have become more progressive and sophisticated. This book serves as a guide to specific communication research methods, like content and reception analyses, field research, organizational culture and climate, and web page analyses. Thus it is a useful and practical resource on research methods for both Filipino and Asian students of communication
ER  -