TY  - BOOK
AU  - Ables, Higino A.
TI  - Mass communication and Philippine society
SN  - 9715423760
AV  - P 92.P6  .Ab65 2003
PY  - 2003///
CY  - Quezon City
PB  - University of the Philippines Press
KW  - Communication
KW  - Philippines
KW  - sears
KW  - Mass media
N1  - Includes bibliography and index
N2  - Although written as a textbook, the book will prove informative and stimulating to anyone interested in the media. Higino Alindogan Ables, a professor or development communication in UPLB, has organized the book into four parts: historical background, contemporary picture, ethical dimensions, and theoretical and research issues of the Philippine mass communication. Though focusing mainly on print, radio and TV, the new media are also covered. The book was prepared under a Textbook Writing Grant from the U.P. System Creative and Research Scholarship Program
ER  -