TY  - BOOK
AU  - Tucker, Johnny.
TI  - Retail desire: design, display and visual merchandising 
SN  - 288046806x
AV  - R NK 2195.S89 .T797 2004 
PY  - 2004///
CY  - Mies
PB  - TotoVision
KW  - Commercial art
KW  - sears
KW  - Display of merchandise
N2  - Explains the visual's merchandiser's creative process.Shows contrasts of style,technique and training between the visual merchandiser and the retail designer.Covers from designing,setting up or directing window displays through advising on the layout of in -store items,to creating displays.Facilitates gaining insights into the process  and practice of creating want or desire for a commodity
ER  -