TY  - BOOK
AU  - Haslam,Colin
AU  - Neale,Alan
AU  - Johal,Sukhdev
TI  - Economics in a business context
SN  - 1861524005
AV  - HD 30.22 .H274 2002
PY  - 2002///
CY  - London
PB  - Thomson
KW  - Managerial economics
KW  - sears
N2  - Contextualising business policy in its economic, institutional and political environment, this practical text shows students how to use financial analysis as a strategic tool. The authors employ a value-added accounting framework to describe how modern businesses compete in an international context and highlight the factors that influence company performance. Case examples including Microsoft & Intel; Shell, Brent Spar & Nigerian Oil; the pharmaceuticals sector and pension provision are used in each chapter, to bring together different themes and theories
ER  -